Wednesday, January 14, 2009

organizing and technology

The most interesting aspects of Chapter 10 for me are those focusing on organizations and new communication technologies. I don't think the authors fully grasp the degree to which the internet, cell phones, the like have impacted organizational communication, organizations, and organizing. For example, internet communication researchers have rejected media richness theory and embraced notion of a communication imperative, which I discuss in the Technology & Teams web lecture.

This imperative is related to Mouritsen and Bjorn-Andersen's argument that one concern in analyzing communication technology is humans are agents, which means that humans are able to work around the prescribed system. Consider the kinds of strategies employees will use to avoid surveillance technology. In identifying concerns in analyzing communication technology, Mouritsen and Bjorn-Andersen argue that technology is politically ambiguous, which means that technology can be used to both promote and constrain dialogue. Another concern in analyzing communication technology according to Mouritsen and Bjorn-Andersen is understanding is partial, which means that organization members' behaviors may lead to unintended consequences.

Eisenberg et al. observe that many social relationships within and between organizations involve mediated interpersonal communication, or the use of email, fax, telephones, and other forms of new communication technologies. I find this terminology rather quaint. What work relationships doesn't involve some sort of mediated communication? The telephone is a mediated form of communication and organization members have used phones to communication for over 100 years. As I discuss in the Technology & Teams web lecture, there's no virtual vs. real world--it's all real. Organization members use whatever forms of communication are available to meet their communicative goals.

~ Professor Cyborg

1 comment:

Studio 23 said...

The Technology & Teams web lecture also discusses the research found on teenage relationships, by using virtual communication to begin, maintain and end relationships. I have a slightly different viewpoint on this situation. Building relationships, friendly or romantic, through virtual communication does produce limited feelings in that virtual world. But until you bring those relationships into a real setting you cannot create deep and meaning feelings. Technological communication is a way to be another version of yourself; it creates a shield or mask of some form. When you put it on, you aren't afraid to voice your opinions and your insecurities disappear. This could be help or hinder your relationship, depending on the situation.